A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. The word “trademark” can refer to both trademarks and service marks. A trademark is used for goods, while a service mark is used for services.
Every time you use your trademark, you can use a symbol with it. The symbol lets consumers and competitors know you’re claiming the trademark as yours.
A trademark may be designated by the following symbols:
i) ™ – TM Symbol ©
The ™ (superscript TM: trademark) symbol is used to denote trademarks in general. The TM stands for Trademark. Trademark may be used when the prospective mark is tethered to a good (books, clothing, rugs etc.). The TM symbol is thus used to indicate the fact that a trademark application exists with respect to the trademark. It also serves as a warning for infringers and counter-fitters.
ii) SM Symbol
The ℠ (superscript SM: service mark) symbol carries the same basic meaning as the ™ sign. It is used for unregistered service marks, that is, trademarks for services rather than tangible goods.
iii) ® – R Symbol
Once a trademark is registered, then the applicant can start using the ® symbol next to the trademark. This symbolises that the trademark is officially registered, that infringement of any kind will be punishable by law. It is not mandatory to display the R symbol.
iv) ©- C Symbol
The © symbol stands for copyright and is a reserved right notice concerning any work that can be copyrighted like artwork, photography, videography, books, literary works, etc.,. The C symbol is valid for a lifetime. The symbol is used with the copyright holder’s name and the year of the first publication in the country where the work was copyrighted.
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Note: This Post was last updated on January 19, 2023
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